Using Images In Google Adwords:

As you learned in the free Trafficology eCourse PPC is the
cheapest, best-quality traffic you can get.

In fact, if you take the time to learn PPC your
visitors will actually pay you to use it.

Google has just made PPC Advertising even more powerful.
They now support images with your PPC text advertising at no extra charge!

It's just like having a banner advertisement without
paying a site owner banner ad rates.

To help you take advantage of this great new opportunity, long time Trafficology reader and professional Internet Marketer Laura Childs answers our questions and gives a few tips about how to use images to make your Google AdWords campaign more successful:

How does it work?

Image ads are served up in the same manner, targeting the same keywords, as your normal Google Adwords campaign. You are responsible for creating the graphical ads yourself in one or all four different sizes: leaderboard, banner, inline rectangle and skyscraper.
 

Which Size Should We Use?

Current market tests reveal skyscraper ads are working best right now.

Why?

Well, people just don't seem to notice banner-sized ads anymore, and inline rectangles and leaderboards aren't widely used by webmasters.
 

How do You Create Image Ads?

If you've used banner ads on sites other than your own, you'd create a Google Image ad in the same manner. Images must be in .jpg, .gif, or .png format in the following sizes: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600).

Your top two criteria in creating a Google Image Ad is to get noticed and to entice the click (i.e, put some text on your image ad that says click here, visit now, etc.).
 

How Effective Are Google Adwords Image Ads?

I have been using Image Ads for the past 3 weeks and have noticed no difference in conversion or click through. To be honest, my images are displayed only 1% as often as my text ads. I'm certain however that the reason for this is due to the newness of the program. Webmasters using Google AdSense haven't yet discovered the option of displaying image-based advertising on their sites using Google. Once this program becomes more popular with site publishers I believe it will greatly increase clicks and conversion.
 

When Should We Get Started?

Even though the program is new and your image ads may not be displayed as often as your text ads, I still suggest you start using image ads whenever possible. As we've seen with banner-sized advertisements losing their effectiveness with internet readers, such will come the day when people barely notice Google text ads on a website. Using an image ad (where people expect to see a text ad) gets your advertised noticed - read - clicked - and we all know what that means....SALES!

Read more about Google Adwords Image Ads here: https://adwords.google.com/select/imageads.html
(Adwords Image Ads is currently in beta-test phase.)