February 2004 Trafficology
Issue
Hello Trafficology Subscribers!
This historical issue of Trafficology was inspired by
our trip to the amazing Cabo San Lucas, Mexico,
for the annual 'Nitro Company Retreat', while sun tanning
on
the white beaches, landing Blue Marlin the size of people,
business strategizing, and just plain relaxing on the
penthouse patio's 2500 square foot, 190 degree view of
the Sea of Cortez. Perhaps you can catch a glimmer of
the inspiration we felt in these pictures:
www.trafficology.com/cabopics.html
Please take time to read the editorial
comments. We've included a lot of great info
about the Trafficology Community as well
as a chance for you to let us know what
you would like in the Community. We would
really appreciate just 5 minutes of your
time to answer a few questions we have for you.
But first, in this issue we have some really
good traffic ideas for you - 5 of them in fact. Our personal favorite this month is tip #1.
(Plus a surprise bonus
at the end of the issue you won't want to miss.)
Let us know if you put any of these tips
to use and the results.
Remember, we welcome your feedback anytime.
We want you to view this as YOUR newsletter, so
email us with comments, critique, suggestions,
feedback anytime at:
feedback@trafficology.com
And, as always, if you have a traffic tip and would
like to share it with the rest of the Trafficology
Community feel free to submit it at:
www.trafficology.com/idea.html
And with no further ado,
here are your Editors...
As we mentioned last month, we've
brought on
a full-time editor for Trafficology in efforts
to bring you the world's premiere resource for
web traffic generation and conversion tactics....
well actually we rustled up TWO editors who work
together as a team.
They are the 'Trafficology Tandem' dynamic team of
Amy Swanson and Dearl Miller, and you can learn
more about them and what they've got planned for you
at:
www.trafficology.com/editors.htm
...And when we say dynamic we really mean it. From the very beginning they have done
nothing but thoroughly impress us with
their knowledge, insight and passion for
Trafficology. (And we are not ones to throw
around high praise like that very freely.)
They have recorded a personal message for you to
listen to about themselves and how they plan on
bringing you high value, usable, and timely exclusive
traffic information:
www.trafficology.com/editors.htm
This means TREMENDOUSLY
MORE value for you...
(and it's just around the corner!)
We'll be able to tell you the details about what is in
the works in next month's regular Trafficology issue,
but just know...
This newsletter that you are reading right now
will still remain
exactly the same high quality newsletter
you've come to love and enjoy. Well, actually it
will probably get much better if I know Amy and Dearl.
It will continue to be free, published once
a month (maybe even twice a month depending on what
you tell us here:
www.trafficology.com/survey.html ) and continue to bring you 5 to 7 unique and innovative
traffic tips in each issue without any clutter.
Now here is the exciting part.
Amy and Dearl have been
working long focused hours to create
a world-class community - a utopian community
just for Trafficology subscribers.
A place where they can really share with you
much, much more content (think Library
of Congress-sized content) than is possible
in this newsletter.
Additionally, a place where you and the other
Trafficology subscribers can meet
up and discuss ideas, share tips, and network
with other Trafficology community members.
If you saw the subscriber list to this newsletter,
you would immediately know this community will
be of huge value to you. It really is the "Who's
Who" of the Internet, packed full of a WIDE
range of people out there DOING IT right now.
Let me paint a picture exactly
how this relates to you...
It has been a rather busy day and you just got
home from the office. You sit down at your
computer with a cup of coffee and open up your
web browser to Trafficology.com and log
into the member's community.
When you log in, you notice Amy and Dearl posted
a brand new Traffic Generation Series for you.
They've done it again, finagled an inside interview
of people who are successfully doing one specific
form of traffic generation and got them to share
*everything* they know about that specific method.
Then, they've taken that information and condensed it
down into a short step-by-step *action list* along with
an online video showing you exactly how to implement
what you've just heard during the interviews! Amazing
how you can grasp and truly understand how to do this
for yourself when learning through these easy to
absorb virtual mini-seminars!
And it only took about 75 minutes, but you now
feel like you really understand what they
were talking about. You printed off the
action sheet and realize that by using the
easy step-by-step approach, you will actually be
able to put it into action at your site this week.
You did the exact same thing 2 weeks ago on the
last amazing tutorial, and you are already getting
113 more visitors a day to your website, which nets
you $53 more in income PER DAY.
Learning and applying information has never
been easier for you. You wonder to yourself
why other people don't go to such extremes
to make it simple and easy for people to
apply the information they give you. Amy and Dearl
are your online heroes, always going the extra mile
to make your life easier and deliver so much value
and truly usable information you feel like you
need to mail them a 'thank you' gift basket.
Now you go over to the discussion forums and check
out what has been discussed over the past few days.
WOW! All kinds of things are swirling around.
A couple of people took some of the exclusive
traffic tips that are given to the community
members and already put them to use and
are sharing their results. Some of them
are kinda crazy but one of them really
got your attention and you make a note
to apply it to your website.
One lady posted this really great tip -
its a very unique thing she has been doing
to get more highly targeted traffic.
She documents how she is getting a 19% conversion
rate from the traffic and shows why.
You print that one off and post a quick
note thanking her for sharing.
You see that your friend Joe is on the forum
right now and you send him a funny private message.
The two of you started chatting via email due
to the forum and have become good friends.
Joe is just 20 minutes away and you
find it so refreshing to have somebody
close by you can go to lunch with and
talk 'bizness and you each understand
each other and what you do.
Some of your favorite forum posters are at it
again - always helping other members who
post their questions and are looking for some
help. And you are really amazed at how
involved both Amy and Dearl are with the
forum. What With the free newsletter, all the
new content they create for members and now
all of the help they are personally giving
individual members in the forums, you
wonder if they ever sleep?
Well, it has been almost 2 1/2 hours. You
log off so you can start implementing some
of the things you learned tonight and plan
to come back in a few more days to see what
other nuggets of gold you will find waiting
for you.
Since being a member for the past 4 months
you have seen your traffic increase 6 fold!!
And more importantly you are starting to
really make some good money now. Last
month you netted $3964. You think to yourself
just a few more months and I will be ready
to quit my job and focus 100% on my online
business. That always brings a big smile to
your face.
But this new Trafficology Community
isn't quite
ready yet...
Could you help us help you?
I know this sounds really exciting, and we are
tremendously anxious to make this a reality
for you and the other Trafficology subscribers.
Lately we have been talking with some Trafficology
subscribers and getting their feedback on
what we are creating, but today, right now, we really
we want and need YOUR feedback.
Please take just 5 minutes (or less) and answer a few
questions and let us know what you would like
in your very own Trafficology community. It will
really help us help you!
Just go to this page - it will take less
than 5 minutes and we will greatly appreciate
your time and feedback.
www.trafficology.com/survey.html
Best Regards,
Matt Gill and Kevin Wilke
Trafficology.com
and Co-Founders of Nitro Marketing
http://www.NitroMarketing.com
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Feb 2004 Traffic
Tips
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1. DISPOSABLE WEBSITES |
Here's a unique idea that we've
been toying
with for awhile.
Website owners seem to be reluctant to promote other
people's products and services, even when it's
in their own best interest.
Here's a way around that...
Create a new website with a real domain and with
real hosting, but use it to sell what you're
already selling on your main site.
Then you can approach reluctant would-be affiliates
with this offer - promote this new site for six months,
and then after that time... they can have it!
For six months, you'll get the same traffic from this
affiliate that you'd get if they were linking to your
main site, but since they know that they'll be owning
this site within a few months themselves, they'll
probably be much more aggressive in promoting it
than they would be ordinarily.
I don't know anyone doing this, so you'll be a complete
guinea pig on this one, but I think it has potential!
** You could even combine it with one of the
tips
from last month and create a new name for this
technique (that you own the domain name for)
and leverage your efforts.
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2. CONVERT EBOOKS TO HARD COPY
AND TAP INTO AMAZON'S TRAFFIC
|
First, if you haven't already done
so, you should
consider creating an ebook that addresses a common
problem or a common need... with your company or
website providing a solution. The whole purpose is,
of course, to drive traffic to your site, but bygiving readers some useful ideas and insights,
they'll be much more inclined to seek you out for
further information. And by offering the ebook free,
you'll get quite a few downloads. By offering
"free reprint rights", your ebook will appear in
lots of "bonus" bundles (those "... and if you
act now..." bonuses that marketers use to
entice buyers) as well.
If you DO already have an ebook, here's how to
generate more traffic to your site: Convert
your digital "book" to hard copy!
By doing so, you can then offer it on Amazon.com,
one of the most popular websites on Earth.
Amazon will take 55% of the price of the book,
but that's okay. Your goal is to drive traffic,
NOT necessarily to sell the book.
When writing your description, you'll need to
think of Amazon as a search engine, and plan
your keywords accordingly. What type of search
phrase would people be searching for when looking
for your book? By peppering your marketing text
with appropriate phrases, you'll get quite a
bit of lookers.
Now, here's how to convert that to traffic.
Buy a descriptive domain and make that the name of
your book. An example of somebody who did this
was Mark Joyner's book called... "MindControlMarketing.com".
He gets A LOT of traffic to this site because of
people seeing his book on Amazon. And there are
plenty of domains that you can buy (even long ones)
that will work. Something like...
MakeAFortuneWithYourWebsite.com or
HowToRunASuccessfulWebsite.com are still available.
Of course, for this to work, you WILL need to create
a hard copy version of your book. That's really easy.
Just print out the ebook and then use a comb-binding
machine at Office Depot or Kinkos. Voila... a hardcopy.
You might want to put a nicer cover on the front and back,
but that's optional because you're not going to be
actually selling that many copies. The purpose is to
drive traffic, and in that respect it works very well.
One final advantage to using this technique is that
it's perpetual. Since you're drop-shipping the book
on Amazon's behalf, they make a profit on every sale.
Consequently, they're in no hurry to remove you from
their database. You should be able to stay on there
indefinitely, generating hit after hit after hit... free.
To sign up for Amazon's Advantage or Marketplace book
seller program go to:
http://www.amazon.com/exec/obidos/subst/partners/direct/direct-application.html
|
3. IDENTIFY YOURSELF AS A
"RELATED LINK" ON ALEXA
|
Here's a sneaky trick that one
reader sent in.
I haven't tried it yet, but it looks pretty good.
If you don't know about Alexa, it's the company
that provides the website data when anyone clicks
"Related Sites" or "Show Related Links" from their
browser.
If you're using Internet Explorer,
do this experiment:
Go to Blockbuster.com... and then on your browser,
click the RELATED button, or if you don't see one,
click "Tools" and then "Show Related Links".
In the left-hand frame, you'll see 10 related
websites, like "Paramount Pictures" and
"Columbia House", etc.
On major websites like Blockbuster.com, a human editor
probably compiles a list of related links. But on
ordinary sites like yours and mine, this data is
based on other sites that your visitors visit. It's
rather like Amazon.com's "People who bought this
book also bought..." feature.
In other words, if people visit your site and they
also tend to visit mine, I'll be listed as a
"related link" to your site.
So here's the trick...
You can go out to all your competitor's sites and
identify your website as a "Related Link". Here's how:
Download the Alexa toolbar, and every day, go to
your competitors' sites and then click directly
over to your site.
Eventually, Alexa will recognize your site as related
to your competitors' sites and your URL will be listed
in the Related Links list. I don't know how many people
use that Related Links feature, but if you're on enough
of your competitors' lists, it should generate some
noticeable traffic.
|
4. WEBSITE URL AS USERNAME
|
When registering for affiliate
programs, contests,
etc. that ask for a login id I use my web site
"therapeuticchilddotca".
I first started this when I started using ebay a
short month ago. I would bid on items and now I am
getting hits without any 'referral' links attached.
I have done no other marketing to warrant this increase.
I think it works so well on ebay because if
you're into it, you always checking on items
of interest and seeing 'who is this person
who has the highest bid'. If I got outbid
by this person, I would likely follow the link
to see who does this person think they are.
Submitted by: Ken Trenholm, Founder
http://www.therapeuticchilld.ca
Free tools and techniques to help children
|
5. DEFAULT DESCRIPTIONS
|
Many, many people out there are
still not using the
meta description tag, causing search engines to create
their own default descriptions for your site based on
random snippets of text.
This undermines your efforts to achieve top positions
in search engines because it reduces the number of
clickthroughs you'd ordinarily receive.
Let's say you were searching for the meaning of
an acronym on a Search Engine. Which site would
you click on?
The Acronym Database
... 71868 times by others.) Are you sure it's meant
to be an acronym? It's an ordinary word in the dictionary,
try looking it... Cambridge Dictionaries Online
Or would you click on this one...
The Acronym Database
The original World Wide Web Acronym Database (first
started in 1991) that offers a comprehensive
list gathered from many network sources.
You probably chose the second one because it was
more descriptive and informative. So you see,
just because you're first in a search engine
DOES NOT mean you're getting the most clicks
for that search term!
And all it takes to fix this is making sure your
description is the first thing the search engine
encounters (in your meta tags) and to make sure
you use a good title in the title tags.
|
SURPRISE BONUS!
Tips for tax time...
Here is a very valuable recording
you will
want to listen to. Something nobody really
talks about, but something we all need to
take seriously. You can listen to it online
right now for free and use the information
given to you to save you a lot of wasted time,
headaches, and money.
http://nitrotaxhelper.com/webcast/
That's all for this month.
Don't forget the 3 important
action
steps to take right now:
1) Meet your new editors
and find out what is in the works:
www.trafficology.com/editors.htm
2) Take 5 minutes to help us help you:
www.trafficology.com/survey.html
3) Save yourself time, headaches, and money this
tax season:
http://nitrotaxhelper.com/webcast/
Best Regards,
Matt and Kevin
Trafficology.com
and Co-Founders of Nitro Marketing
http://www.NitroMarketing.com
We welcome your feedback - just send it to:
feedback@trafficology.com
If you have some traffic ideas of your own,
you
are welcome to submit them at the site and
get
some free exposure in a future issue of Trafficology.
http://www.trafficology.com/ideas.html
Manage Your Subscriptions Here:
http://www.Trafficology.com/newsletter.html
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---------------------------------------------------
(c) 2004 by P&D Marketing, LLC. All Rights
Reserved.
Nitro Marketing
2807 Allen St. Ste 668
Dallas, TX 75204
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