| Giuseppe
Russo Says:
How to get more leads, sales, repeat
business, and profits - without
increasing traffic.
Do you think that traffic is the
only thing you should focus on to
make more profits? Well, you're
wrong. There is one thing you need
to focus on MORE than generating
traffic. That is converting that
traffic into buying customers.
Are
you serious about marketing online?
If so, there is no doubt you should
be split testing if you aren't already!
If
your site converts 1% of visitors
into paying customers and you earn
$50 on every sale, but spent $40
to make that sale, you got a profit
of only $10.
Now,
watch what happens if you could
somehow go from converting 1% to
2% of your visitors into customers.
You
will get 2 new customers for every
100 visitors, which earns you $100.
This means a 500% profit increase!
Yes, because it costs you the same
amount to acquire these 100 visitors
(in our example $40), but instead
of generating only 1 customer and
making a $10 profit ($50 - $40 =
$10) you are now making 2 sales
for that same traffic.
This
means $100 but your costs are still
$40, so $100 - $40 = $60. You've
just increased your profit by 500%,
without spending any extra money!
Do
you want to know how much of an
increase you will have if you have
a conversion ratio of 3%? An incredible
1,000% profit increase!
You
can increase your conversion ratio
and your profit only by split run
testing.
The
secret to increasing your sales
conversion ratio is to test everything
on your site not only the visitor
to sales ratio.
Each
and every time you create a decision
for your visitors to take, you can
and should calculate a conversion
rate for each decision. Every time
you want them to take some action,
you should calculate a conversion
rate for that action.
For
instance, as well as your visitor
to sales conversion rate, you can
calculate your visitor to subscriber
conversion rate, and your subscriber
to sales rate.
Only
when you know what these figures
currently are, can you work on improving
them.
And,
calculating as many of these rates
as possible is one of the keys to
maximizing the rate that really
matters - visitor to sales.
Test
new headlines, guarantees, graphics,
different bonus, opening paragraphs,
popups, popunders, long copy vs
short copy. Just test one element
at a time on your page then track
and analyze your numbers because
you need to know exactly what result
each change on your page had.
Did
the change that you made on your
page generate more leads or sales?
You need to know what happened with
that new headline, guarantee, bonus
etc.
Think
about this: if your site converts
2% of visitors into customers, it
also means that 98% are leaving
your site without buying.
This
is a good reason why you should
be doing split testing before you
spend some time and/or money on
advertising and bringing more traffic
to your site.
Are
you content to let 98% (or even
99%) of your visitors leave without
making a purchase? Do you know why
they are leaving your site?
By
boosting site conversion rates you'll
get more value out of all the effort
and expense you spend driving traffic
to your site!
Now,
if your site has a low conversion
ratio you have to improve it. So
first, improve your conversion ratio,
then aggressively seek new traffic.
Giuseppe
Russo
http://www.profitabletesting.com
FREE 30 page pdf Special Conversion
Rate Report.
Download it at: www.profitabletesting.com/freepdf/
Read
the entire April Issue of Trafficology
at:
http://www.trafficology.com/apr04.html
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a 'Sneak-Peak' of the Trafficology
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