2) Trafficology Uses:

· Fundamental Business & Marketing Principles

· Time Tested Web Traffic Creation & Conversion Techniques

· Research to Develop New web traffic tips & tactics

3) Trafficology is step-by-step method of driving the most profitable visitors to your website site

4) And the complete process of turning those people into satisfied profitable customers

5) Nearly 60% of all websites don't make any money at all

6) 7 out of every 10 visitors cannot purchase the product they want online

7) On a good site 9 out of every 10 visitors leave without making a purchase

8) People spend money online because they have a want or desire

9) 4 types of web traffic are

· People who found your website by mistake

· People who have a desire but don't know what fills it

· People who are evaluating alternative solutions

· People who know exactly what they want and have their credit card in hand

10) Targeted Traffic consists of people who are

ready, willing and able to purchase your product online.

11) To find the customers that will give you their money

· Bring more targeted traffic to your website

· Improve your sales process to increase your conversion rate

12) The key to getting a #1 ranking on Google is your Keywords

13) Good keywords get a lot of traffic and

       bad keywords don't

14) Anyone can get a #1 ranking for a bad keyword

15) You should not give up because

· You don't have to be #1, You only have to be in the top 10

· You can make a lot of money with "Better Keywords"

16) Good keywords get a lot of "random traffic"

17) Better keywords get a lot of "targeted traffic"

18) To find "Better Keywords"

· Think about your customers and why they buy your product, what emotion & wants are they filling

· Create short list of 10-20 emotion packed terms based on those wants and desires

· Generate more terms using a free research tool such as PIPE or Wordtracker

· Get a list of 100-200 terms

· Narrow down the keywords based on traffic & competition

19) Ways to find more "better keywords" are

· Look at the terms your competition are using

· Look for common misspellings & synonyms

· Look for brand names and other related keywords

20) The point of your keywords are to:

draw people to your website who already want the product you are selling and who are ready to purchase the product online

21) Better keywords will bring people to your site who are:

"interested" in what you are selling

22) Best keywords will bring people to your site who are:

the people who are interested and ready to purchase what you are selling.

23) To find best keywords

· Find a list of 20-30 better keywords

· Open a Google Adwords Campaign

· Run a test campaign with your "better keywords"

· Use google control panel to identify the exact keywords that draw paying customers

The keywords that created sales are "Best Keywords"

24) After you find the "Best Keywords"
the next step is to evaluate PPC Profitability

25) The only problem with the cash machine that it is not scaleable,

or that there is only a limited amount of traffic

… you can't buy traffic that does not exist.

26) · Compounding is when you reinvest the profits to create a great return in the future

27) NitroAffiliates.com is a great place to find Products to sell with at least $10 in commission

28) Because of the keyword research and PPC you know the exact keywords to focus your SEO efforts on.

29) The most important factor to the success of your business is conversion

30) Conversion is the act of turning visitors into paying customers

31) The point of business is to
exchange a product or service for money.
If you can't do that, then your business will fail.

32) The most important factor to converting web traffic is copywriting

33) Copywriting is the process of turning words into cash

34) More specifically, web copy is the words on your website

35) So, Web copywriting is the process of:

developing the wording of a website that sells something.

36) The point of copywriting is to clearly communicate the value of your product or service to the visitors of your website.

37) On a website you are completely dependent on your copy to:

· qualify prospects

· give you sales pitch

· close the sale

· and take the order

38) When writing the copy for a website we need to create a sales presentation that:

· Grabs the visitors attention with a compelling headline

· Draws the readers interest

· Peaks their desire

· Motivates the reader to take action

39) Web Usability is the study of how people use your website

40) People do not read they skim

41) Usability tells us what people actually do on our site and how to make our site easier for them to use.

42) Usability = Don't make me think

43) Making your site "User Friendly" means:

o Use Common Sense
o Use Conventions
o Watch actual users.

.

44) · Metrics is the most important web traffic creation & conversion technique.

45) Metrics is

· Measure you web traffic

· Make a single change to your website

· Measure the effects of that change

46) If you don't measure it's not a business, it's a hobby

47) Metrics turns expenses into investments

48) To generate targeted traffic that converts into results you need to focus on:

individual keyword conversion

49) Up to 95% of your keywords do not convert at an acceptable ROI

50) To make more money with PPC you need to:

1) Create a very large list of Better Keywords

2) Calculate what is an acceptable ROI

3) Identify the keywords that convert at an acceptable ROI

4) Stop spending your money on keywords that don't convert

5) Shift that money into the words that do convert

6) Find new keywords and start over again

51) To find the keywords that do convert use the Google Keyword Conversion tool.

52) The best way to test & track is:

split testing or a/b testing

53) Split testing allows you to test 2 versions of the same webpage

54) Every other visitor to that page sees aa different version.

For example:

     Visitor 1 sees page A

     Visitor 2 sees page B

     Visitor 3 sees page A

     Visitor 4 sees page B

     Visitor 5 sees page A

     Visitor 6 sees page B

55) Split testing lets the visitors visitors vote with their wallets

56) The top 5 things to test are:

· Headline

· Angle / Hook/ Story

· Pricing

· Graphics / No Graphics

· Close / Call to Action

57) The easiest ways to learn split testing is to just do it

58) The easiest way to do split testing is to use the script generator from the Trafficology members area

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