SUMMARY:

The foundation for all things traffic must start with accurate tracking. Without knowing where each and every visitor is coming from (and what cost, if any, is associated with it) it is impossible to know what the 'return' will be for your business.

So everything must start with solid tracking.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's #1 Web Traffic Tip

My First Web Traffic Tip is, All Traffic Generation Must Start With Every Traffic Source Being Individually Tracked.

And what I mean by this is, this is basically what I believe is the foundation of everything traffic related on the Internet.

In order to do anything, whether you go out and buy traffic or whether you spend your time to generate free traffic... all of those things have to be tracked individually so you know where all the traffic is coming from when it comes to your site.

In other words, so you know if it ends up creating opt-ins for an email list or ultimately if it ends up creating sales for a product or service that you sell.

So the first tip of mine is basically the foundation for everything traffic related and that is just that you have to track everything individually so you know where everything is coming from.

It is very, very critical for marketers to get this right, or it does not mater any time that you spend trying to get traffic (even if it's free) or obviously spending your hard earned money to generate traffic.

So, you must track everything individually.

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SUMMARY:

It's the fastest and most targeted traffic available online
and it allows someone to establish metrics for their site
conversions. If someone can't make targeted PPC traffic
convert, they aren't going to get any other type of traffic
to convert, and therefore, are wasting their time and energy
even if that other traffic is free.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Second Web Traffic Tip

My Second Web Traffic Tip is Pay-Per-Click Traffic should be the first source of traffic for any website.

And I say this because a lot of people that set up a new website... it doesn't even have to be a new website, it could just be a site that you want to ramp up traffic for...

Most people want to go out an try to figure out the search engines or try to do all these things to get free traffic. The most powerful thing you can do is just go buy a little bit of Pay-Per-Click Traffic that you can get now within 15 minutes through something like Google AdWords.

This is for a couple of reasons. One is, you can get the traffic to your website very, very quickly ...but also, that traffic is as "targeted" of traffic as you can possibly get. Because people are searching for specific keywords and because your ads will be shown for those keywords, this traffic is as targeted as it can get.

The reason why this is very important to do this first is because if you can't get any results from this Pay-Per-Click Traffic, you can forget about driving traffic from anywhere else. If you can't get highly targeted traffic to convert and do something that you want, the other traffic is not going to do it either.

So, this is a very powerful tip for people to make sure they generate Pay-Per-Click Traffic first when they are trying to ramp up traffic to a website.

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SUMMARY:

Many marketers make the mistake of
tweaking their main site to try and make
it achieve high rankings. This is a big mistake.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Third Web Traffic Tip

My Third Web Traffic Tip is that Search Engine Optimization should be done on multiple sites and multiple pages, but not the main site that is set up to sell.

And here's what I mean by that:

Let's say you have a website that is set up to actually sell some type of product or service. Or, maybe it is set up to promote an affiliate product or service. (In other words, you are just earning affiliate commissions of something).

What most people end up doing is, which is a major mistake, is they tweak and they change that site that they have (maybe it is just their one site), but they change it so much to try to get it optimized so it will rank higher in search engines and bring them free search engine traffic.

This is a major mistake because what they end up doing is... they end up changing the site and they end up sacrificing the good marketing of how that site was put together... in other words, put together to sell... and so, by tweaking it to try to get the rank high they end up making the page less and less effective so it doesn't sell as many products and services.

So, the right way to go about it is to create a whole bunch of other pages and other sites that are specifically tweaked and modified for search engine optimization that will then funnel traffic back to the one site that is set up to sell.

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SUMMARY:

Being able to leverage the web site traffic (and lists) of
other site owners through an Affiliate Program is one of
the most powerful ways to generate low-cost, no-risk traffic.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Fourth Web Traffic Tip

My Fourth Web Traffic Tip is that an affiliate program
is absolutely critical for maximum traffic exposure online.

A lot of internet marketers that have been online for any period of time have heard about and they know that affiliate programs can be important for making money and for creating traffic. But, people really need to understand that having your own affiliate program is probably the number 1 way to generate website traffic on the Internet.

It is one of the most powerful ways to generate low-cost and no-risk traffic because you end up getting hundreds or even thousands of people from all over the Internet and all over the world that will link to your website and send you traffic at no risk and now cost to you... where you will only pay a commission if a sale is made.

So, an affiliate program is the most powerful thing you can do, not only to generate a bunch of free website traffic, but to create a bunch of steady website traffic that will be predictable and stable on a day to day basis... Which will also bring in predicable and stable sales on an ongoing basis.

So, and affiliate program is absolutely critical to reach maximum traffic exposure online.

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SUMMARY:

People come back to sites and search engines index pages
based on content. It's critical in achieving maximum traffic
from a target market.

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JOHN REESE SAYS:

Click Here and Listen to John's Fifth Web Traffic Tip

My Fifth Web Traffic Tip is that content is king on the Internet. Because of that fact, Internet Marketers must continually add new content to their site. This content can be added whether they write it, whether they buy it, or whether they borrow it from someone else.

Now, the reason for this is that people come back to websites. And, search engines also love websites that are based on content... themeed content related to a certain market.

In order for someone to maximize the traffic they get from a website they need to continuously be adding new content to the website. To bate the search engines (in other words to get the search engines to come back and index these other pages) or just to get people to come back to read other content.

There are three basic ways to accomplish this:

-- You can write your own content, such as articles

-- You can pay someone to write content for you for your web pages. You can pay someone to actually write articles related to your target market for what ever it is that you sell

-- You can borrow it. You can go out there and actually find that other people have written articles relating to your target market and you can borrow those articles and put them on your site.

Basically all three types of these methods for creating new content ends up creating new website visitors from people coming back to your site that have been there at another time, and from what you will benefit from the search engines when they index those pages that can bring even more people to your site.

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SUMMARY:

Banner ads can produce cheap, targeted traffic for any web site.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Sixth Web Traffic Tip

My Sixth Web Traffic Tip is that Banner Ads are now one of the most over looked sources of Targeted Traffic online.

In the last 1990's when the dot-com boom was still in effect and everything was going crazy, people were selling banner ads for $40 and $50 CPM. Which means $40 and $50 just to have a banner ad shown 1000 times on a web page.

And then, when the dot-com bubble just burst and crashed, and all the ad rates just fell and all these companies went out of business... the banner ad actually got a really bad name because it was kind of related to the dot-com boom in the first place.

But, banner ads can actually create a steady flow of cheap and targeted traffic for any website.

You can now buy banner ads really... just dirt cheap. You can get them for about $1 to $1.50 CPM, and even sometimes those will be targeted.

You can have 1000 banner ads shown on certain sites for just $1. So it is a very, very inexpensive deal that can end up brining you a lot of good leads and sales.

So, banner ads they're very over looked and more and more marketers need to look into using them and testing them as a viable traffic generation source.

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Create a series of reports that your affiliates can giveaway
that point back to your web site and include your affiliate's
URL. Allow others to brand the report with their name
and continue passing it around.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Seventh Web Traffic Tip

My Seventh Web Traffic Tip is to make use Viral Reports which can be a traffic method for growing an exponential number of website visitors to your site.

If you have an affiliate program, this is really where it works best.

Because, you can motivate your affiliates to give away little reports that will be branded and embedded with their affiliate ID in these little special reports. That basically gives them encouragement to pass the report around or give it away to their list or let people download it to their site.

When more and more people can see the opportunity that they can brand the reports and give them away to their list members, or to people that visit their site, these reports can just get passed all over the Internet. And, anyone that reads it will be just one click away from coming to your website.

So, these Viral Reports are very powerful and can bring you a really steady and growing flow of traffic to your website.

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Most marketers don't realize the power of 'recycling'
traffic they already get to their sites to get more out of it.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Eighth Web Traffic Tip

My Eighth Web Traffic Tip is to take advantage of the power if Cross-Promotion.

I mean Cross-Promotion. By utilizing multiple websites that you may have and multiple areas of what I call Virtual Real Estate.

What I mean by Virtual Real Estate is just all the different parts of a website that make up that website. This would be like starting as simply from the homepage, but to more specifically to things like confirmation pages and thank you pages.

When someone signs up for an email list the page they are show next that confirms they have opted in to a list... where you thank them for signing up... you can use this valuable piece of what I call Virtual Real Estate - that page - to then promote another website you have, or even a product on the same website to funnel those people over to another webpage.

So, cross promotion is something that a lot of marketers don't do enough of. Basically you can take the traffic you already get and multiple the value you get from that traffic. So, it's like you can take 1000 visitors and turn that into what would essentially be like 10,000 visitors because you can send those people to multiple pages all over your site. That can produce profit for you if they either take action, such as buying an affiliate product that a link may go off to on one of those pages or if they buy one of your products or services.

So, cross promotion is very, very powerful and very, very important as a traffic generation method to funnel traffic from within multiple sites you may have.

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All site owners should be pursuing JVs with other
site owners to produce a burst of traffic and sales
and no-cost and no-risk. JVs also end up producing
ongoing traffic as JV partners become active affiliates.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Ninth Web Traffic Tip

My Ninth Web Traffic Tip is taking advantage of the power of Joint Ventures to produce a steady stream of no-cost traffic.

Every person out there that owns a website and sells their own product or service needs to be taking advantage of Joint Ventures. They need to be constantly pursuing other website owners in their target market to get them to do a mailing to their email list or even to just get them to put up a link on their website that can link back to their own website (the marketers website) that can bring a steady flow of traffic and sales.

If marketers will do this on an on-going basis, it creates a no-risk and no-cost flow of traffic, and it can produce a boost in sales right away, just by getting one person to do ...let say in this example... a mailing to an email list to promote this product or service.

And, it is really easy to get people to do these Join Ventures. Some people try to make it out to be really complicated, but it is not. As long as you: always thing about what's in it for them (in other words, what's in for your potential partner); you reward then accordingly (in other words you pay them a nice commission for any sale referred), then a lot of people are willing to do it. And this method is very, very powerful. I have used it myself to make hundreds of thousands of dollars. I still use it on a weekly basis. And, everybody should tap into the power of doing Joint Ventures.

And, Joint Venture partners usually just end up becoming active affiliates if you have an affiliate program. They'll keep linking to you and promoting you for weeks or months well into the future. That will just bring you more and more traffic and more and more sales.

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SUMMARY:

From forums to email discussion lists, online groups
offer cheap promotion methods for producing traffic and sales.

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JOHN REESE SAYS:

Click Here and Listen to John Reese's Tenth Web Traffic Tip

My Tenth Web Traffic Tip is to get involved in online group participation, and this would be for your target market.

Online Group participation can produce a stead flow of traffic that is no-cost to you and can produce a bunch of free sales for you.

Now, what I mean by online groups is this could be anything from discussion forums that happen to be in your target market, or a lot of times there are what is called email discussion lists where a bunch of people, lets say, are interested in a certain hobby will be on the same discussion list. Every time one person in that group or in that list wants to say something, they will submit an email message that goes out to the whole list. So, everybody can read it and reply to it.

Now these groups, these discussion lists or discussion forums where you would post messages on the web, these are great ways to bring traffic to your website to be able to promote your products and services.

When you get involved in discussions it makes you very creditable. If a certain thread or a certain topic is related to actually a specific product that you sell, you have a much better chance of selling your product. You'll get a much higher conversion of people that will click over from what is called a signature line in a post that you make. And you are allowed to do this on many forums.

That can produce quite a bit of sales for you just for you spending your time answering your questions and helping people.

So, that is a powerful thing that I recommend that people do; especially if they have a low budget and don't want to spend a lot of money to drive traffic. This is one of the ways that you can exchange your time for dollars... by going into these discussion groups and spending some time to help people. As a result, people will be one click away from your site and will check out what you have to sell.

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