April 2004 Trafficology Issue


Hello Trafficology Subscribers!

This is Amy & Dearl, the Editors of Trafficology.com:
http://www.trafficology.com/editors.htm

This month's Trafficology is jam-packed with juicy goodies - over half of which will surely delight the 82% of you who told us you want even MORE content
about Search Engine tips (on the February Trafficology survey.)

Then there's the innovative way that Bill Gates will help drive traffic to your website....and complete coverage of "The Great Traffic Debate".

Finally, after numerous requests from readers to get a 'sneak peak' at the new Trafficology Members Community, we knew we had to do something really
special for you...and here it is, with a little extra "bling-bling" we threw in just for you.


For just a buck and a promise...

You asked for it, and we heard you - so as a valued Trafficology Newsletter Subscriber you can now take a special 10-Day Test Drive of the Trafficology Members-Only Private Community for only $1 to see it in all it's splendor and see for yourself what it is all about.

That's right, for only a buck (just 10 cents a day) you get instant access to 100% of our exclusive audio and video tutorials on traffic creation and conversion. Each one, is designed to take you step-by-step and teach you everything you need to know to get started implementing that traffic creation or conversion strategy and reaping the rewards - literally within hours.

It's like having your own private Traffic Coach over your shoulder....

If you are serious about getting lots of targeted traffic and converting it at a superior rate, then join the other members in the community and discover exactly what is working right now to generate and convert traffic - and how to quickly implement it for yourself.

And, get this: As a special gift you will also get the
COMPLETE "Super-Trafficology" collection.

If you have been around Trafficology the last couple of years, then you know about this: there used to be a secretive resource called Super Trafficology.

Only 400 people were ever able to get their hands on this info - and they each paid $400 for it. These people received the best of the best traffic tips each month for an entire year. Tips so unique yet amazingly powerful they were never shared or spoken about outside of the Super Trafficology group.

Well, those 400 people had over a year head start to put them to use now it's time to make them available to another select few - you can have Super Trafficology as a gift for trying out the Trafficology Member's Community for just $1 and a "Scout's Honor" promise.

Yes, just a buck and a promise you will spend some
time checking out the Trafficology Member's Community.

If you don't like what you see inside during those 10 days, then you can cancel your membership hassle-'ree and still keep receiving this monthly free newsletter.

It's almost like giving me a $1 bill and I give you four crisp $100 bills back.

OK, to take advantage of this special $1 Ten-Day Test Drive and gift - go now to:

http://www.nitromarketing.com/trafficology.php


Lastly, make sure you read to the end of this month's newsletter and check out what is going the very first Trafficology "Put Up Or Shut Up Product Test". We have two of them going on right now.


Thanks and Enjoy,

Amy & Dearl
Editors, Trafficology.com


P.S. On Tuesday, May 18th we are holding a live and completely free webcast training on traffic - where I will share with you the top ways to get the
best (meaning targeted) visitors
to your site and then convert them into the desired result you want (sales, opt ins, downloads, etc).

But there will only be a limited number of people who can listen in free online to this live web broadcast training - so you should reserve your spot immediately by going to this page and pre-registering for this free webcast while space is still available.

http://www.NitroMarketing.com/towebcast.php


P.P.S. Since this is being announced to 40,000+ Trafficology subscribers, we can not guarantee that you can register later - once the maximum capacity is reached, we must shut off registration. (I've already put in the request to triple "normal occupancy" but that still probably won't last long).

http://www.NitroMarketing.com/towebcast.php

 


--------------------------------------------------------


In this Issue of Trafficology:

In the email newsletter:

1. GOOD CLEAN CODE
2. PLAYING THE SEO FRAME GAME
3. SEEING WHAT THE SEARCH ENGINES SEE
4. DO YOU HAVE A COOL DOMAIN NAME
5. THE REPEAT VISITOR GOLDMINE
6. DESKTOP MARKETING
7. WEB BROWSER MARKETING
8. CREATE TEMPLATES
9.
"THE GREAT (Web Traffic) DEBATE"


This Month's Supplemental Material:

- The audio version of the Traffic Tips
- Traffic Conversion Corner: What are Metrics and why are they important?
- RSS Update
- Trafficology Private Updater
- TRAFFICOLOGY PRODUCT TEST


-------------------------------------------------------


Enjoy,
Amy & Dearl
Nitro Marketing

Editors, Trafficology.com

----------------------------------------------------
April 2004 Traffic Tips
----------------------------------------------------

1. GOOD CLEAN CODE

For everyone interested in Search Engine Optimization, it was pointed out to me, and rightly so, that in my eCourse I failed to mention the importance of externalizing your JavaScript & CSS.

So, In addition to the other things covered in Part 3

(which you can find here http://www.trafficology.com/part-3.htm)

* Sign up for the whole eCourse by sending a blank email
to mailto:7powerfultechniques@trafficology.net

You also need to be sure to keep your html code as *clean as possible*. This is so important that until very recently I wrote all my HTML by hand, using only Notepad.

Keeping your code clean means:

1) Placing all JavaScript & CSS code in a separate file
2) Eliminate any extra and unnecessary HTML tags
3) Ensuring your HTML is Valid and up to standards


--> Placing all JavaScript & CSS code in separate files

When Search Engines visit your website they read the "source code" of your site - not the page you see in your browser window.

In the source code, at the very top of many pages you will find:

<SCRIPT> </SCRIPT> and <STYLE> </STYLE>

Usually you will also see about 5 pages of code in between these two tags.

Remember, a search engine has to read each of these lines before it can get to the rest of your page. So it is very important to make this code as short as possible and let the search engine get to the code you want it to see.

Furthermore, (and especially with JavaScript) many search engines process these extra tags. Therefore, there is the possibility that they can become lost or tangled and never get to the part of the page you actually intended.

Lastly, search engines only search a specified amount of your page. If you have a very long page with a large amount of JavaScript at the top, it is possible that the search engine might not see some of the text or links that you wanted them to see.

These problems can be avoided very easily by placing your JavaScript and CSS code in an external file. Then link to them, instead of placing all the code in the <head> of the HTML file.


--> Eliminate any extra and unnecessary HTML tags.

When designing a page you make many changes. Sometimes when you make these changes you forget to remove HTML tags that are no longer needed. This is especially true when using an HTML editor such as FrontPage or Dreamweaver. These programs are notorious for adding extra & unnecessary HTML code.

To resolve this problem you can use a program from the W3C call HTML TIDY. This free utility will analyze your code and identify any html problems. It will also help you make your page more accessible - which will also help the search engines.

You can get HTML TIDY from the W3C it at:

http://www.w3.org/People/Raggett/tidy/


--> Ensuring your HTML is Valid and up to standards

Another similar problem to having extra HTML is having invalid HTML. It is very easy to make a mistake in HTML and most web browsers are designed to just overlook these problems. But, as a general rule of thumb, the cleaner your code the happier the search engine. Make sure your html meets the current standards by using the W3C HTML Validator

You can find the HTML Validator from the W3C it at:

http://validator.w3.org/

Remember that the search engines can't include pages they can't see. Make it easy for them to get to the heart of your pages by providing good clean code.




2. PLAYING THE SEO FRAME GAME


Big Bill wrote:

If you're given a site to optimize and it has frames and the client insists on keeping them, build a site map and link to it from inside the noframes tags.

This Makes it easy for the search engines to get around the whole site as opposed to running smack up against the frameset.

www.kruse.co.uk
Certified SEO with 11 years internet experience.
Member of the HTML writers Guild and the International Webmasters Association.


===============

That is good, sound SEO advice. I have also had luck using the <noframes> tag.

In addition to the sitemap, I like to include a specially optimized homepage. This gives both the search engines and people who are using no-frames browser something useful to view.

Big Bill also commented:

===============
Meta Tags aren't "dead", Inktomi uses them and, so I hear, so does the new Yahoo engine. That's not "dead". It's "feeling a little off-colour" maybe, but it's not "dead"!
===============

* If you email Big Bill make sure to put "search engine optimization" in the subject line.




3. SEEING WHAT THE SEARCH ENGINES SEE

Getting a Top 10 ranking is only half the battle; it just gets a link to your website in front of the searchers eyeballs.

Once you are on the first page of results, you still have to entice the visitor to pick your link from the 9 other competing sites.

When you use PPC, you get to hone the exact copy that makes the visitors (who are ready, able and willing to buy) click on your ad.

With Organic (un-paid) Search Engine listing you must use your HTML code to make a compelling pitch that will grab the readers attention.

The main link is derived from your <TITLE> tag.

But your description can come from either your <META Description> tag or from the words at the top of your page and around the keyword that the searcher typed in.

To take the guess work out of this use the Google Predictor

===============
Laurette says:

Poodle Predictor is a little known tactic for increasing web site traffic and yet it is so easy to use that anyone can do it.

Go to google.com and type in "google poodle"

Click on any of the sites that host the predictor.

When there simply type in the url that you want to check to see what your site will look like in search-engine results. You might be surprised to find that what you thought google or any other search engine would pick up from your site such as your carefully crafted description is not at all what google sees and presents to the public.

Keep changing the text at the top of your url until you get exactly what you want your visitors to see. Write new text if needed.

This will increase the amount of traffic that you get since most people don't know about this trick

Laurette Trudeau
http://www.highrankingsolutions.com
New Concept In High Search Engine Optimization...
New Automated High Search Engine Ranking Software
===============


I encourage you to try this for yourself and see what other people see when viewing your search engine listing.

I found the Google Poodle at: http://www.gritechnologies.com/tools/spider.go





4. DO YOU HAVE A COOL DOMAIN NAME?


You know, a domain name that other people would want? Something like Golf.com - or maybe the name of a place like, Vermont.com.

One way to get both a lot of repeat visitors and also start your own viral marketing campaign is to offer a free web based email account with your domain name.

How many people do you know would rather have a free email address of Jon@golf.com rather than Jonthebarber564@Hotmail.com

I call these "Vanity Email Addresses" - just like Vanity License plates.

Try it out, two places I know you can go to get a "vanity email account" are:

http://SirAnthonyHopkins.com
http://www.vermont.com


This is good for eBusiness because the person who wants a "vanity email address" would also be a good prospect for what you offer.

For example, the person who signs up for the email address Jimbo@golf.com would be a good prospect for golf related products or services.

Additionally, Jimbo probably has some friends that are golfers. Therefore, whenever he emails anyone he is sending out an advertisement for your website. Now, anyone interested in Golf will also come to your site and see what you have and maybe sign up for their own email account.

This is a good way to get new, highly targeted visitors who will come to your site repeatedly. It is also a great viral marketing tool and an effective way to build a quality list of opt-in email addresses.

To set up a "Vanity" email system for your domain you can either work with a web host that offers unlimited free email accounts or partner with a 3rd-party provider.

The company used in the two examples above is http://www.everyone.net




5. THE REPEAT VISITOR GOLDMINE

It is a fact; most buyers do not make a purchase on their first visit.
One tactic that I encourage is to focus your efforts on bringing people to your site who are read, able and willing to buy right now. But that does not mean you should forget about the other visitors who are not at that point...yet.

I have seen several studies; some say that your average customer will come to your site 3 times before they make a purchase. Others say that you need to contact your prospect 7 times before they are ready to hand over their cash. Who knows what to believe, but I think it is fair to say if a visitor who is not "ready-to-buy" visits your site, you will have a better chance at converting them into a customer if you can get them to come back to your site multiple times.

This will build a trusting relationship with your customers, it will build a bond and condition them to visit your site. Then, when they are ready to make a purchase they will be comfortable with your name and your site.

Here are some ways to encourage repeat traffic:

--> Fresh, topic specific content.

If you subscribe to the theory that people search online for information, then "Content is King". This is the best way draw to highly targeted people to your site. The search engines will love you and your visitors will love you more if you can give them great, relevant and fresh info that can not be found anywhere else.

--> Create an Online Community

One of the things that makes the Internet so powerful and compelling is the ability to be interactive. Not only can you read about what "experts" think, but you can contribute too... and even have a spirited debate on the most important topics in your life... with people from all around the world.

People like to be around people who are "just like them". If you create a place where people can congregate and discuss a niche topic, then you will have plenty of repeat visitors - and great content too.

This is also a good way to keep your "thumb on the pulse" of the market you serve. If you create a message board, forum, chat, mailing list - or some other form of community communication, then you will know the wants, desires and needs of the people who you are trying to sell to. Use that info to create a product that solves their problem and people will gladly pay you for the solution.

--> Hold a Poll

People like to voice their opinion - and they will come back to see if other people agreed with what they had to say. Combine this with current events and other content on your site and you will have a great way to draw people back for a second round of your sales pitch.

--> Have a Newsletter

This is the most basic web traffic tip. If you build an opt-in list and send people information that interests them, then they will follow a link to your site to find more information.

If you provide quality information then people will appreciate your hard work and will be open to your advice regarding related products or services. Just make sure you only recommend quality products that you personally reviewed and recommend; otherwise readers will not take you seriously and it is just a waste of your time and money.

--> Send out a set of tips via autoresponder.

This is a variation of the newsletter idea. A newsletter implies that the information is timely. You could instead create something like 21 tips or 52 tips and send people a new tip every week. This will have much of the power of the newsletter with out all the hard work of developing new content every month


Those are some good ways to get started building repeat visitors. There are others, such as contests, but they tend to bring "random" traffic". The key to repeat visitor traffic is to focus on bringing back the people who are interested in your topic and are on the edge of making a purchase. If done effectively, you will be right in front of their eyes whenever they do decided to make a purchase.




6. DESKTOP MARKETING

 

As discussed above in tip 5, repeat marketing is a valuable tactic to creating targeted traffic. The key is to be in front of the customers eyeballs when they are finally ready to make a purchase.

Another way to do this is called "Desktop Marketing". The principle behind "Desktop Marketing" is that one thing that most computer users see on a regular basis is their desktop. Therefore, if you can get an icon on their desktop that links to your website then you will have many repeat visitors.

An example of this being used in action is

http://mikes-marketing-tools.com

If you notice in the top left corner there is an "Add to Desktop" graphic.

This concept is very similar to the "Add to Favorites", but instead of your link being hidden among hundreds of other "Favorites" - your logo is right on the customers desktop.

Long time Trafficology Subscriber, Mike Wong from Mikes Marketing Tools, uses "See You Again Short Cut" to do this; but I am sure that any competent Java or Windows programmer can create a similar install program.

See You Again Short Cut bills this as "Put Bill Gates to Work for You", and I tend to agree with their philosophy. This is a powerful way to draw traffic to your site by taking advantage of Microsoft's market dominance.

To find more info on "Desktop Marketing" check out

http://www.seeyouagainshortcut.com

and take their 2 minute tour.


Although I really like this idea, there were some things that I did not like about this way of doing it.

First, when I clicked on the "Add to Desktop" Icon, I thought that I was going to get *1 Desktop Shortcut*. Instead I found 6 "Desktop Shortcuts", 6 "Start Menu Shortcuts" and 6 "Task Bar Shortcuts".

That is a total of 18 things - when I thought I was only going to get 1.

Second, there was no "uninstall". After being bombarded with shortcuts, I had to remove each one of them individually.

Third, it costs $19.95 per month to add this feature to your website.

 

7. WEB BROWSER MARKETING

 

A similar idea to "Desktop Marketing" is "Web Browser Marketing".

This is primarily done by creating a branded tool bar, like the Google Toolbar.

Nick Says:

===============
We offer an absolutely free customized toolbar application [like the Alexa and Google Toolbar] complete with a pop-up blocker and history cleaner.

The webmaster may link to any number of inside or outside links, customize with logo/pictures, buttons and more. [Absolutely no spyware]

Our only hook is a link back to us in 'About Toolbar' or a 'Get Your Own Free Customized Toolbar' link.

This is not a cheap, out of the box or weak web-based toolbar.

The software alone on this application is over $1000.00... let us build it for any website free.


Nick West
http://www.freecustomtoolbar.com
American Consumers First proudly offers free or
low cost promotional tools & marketing resources.

 

8. CREATE TEMPLATES

 

Another quick way to generate traffic to your site is to develop a slightly-generic version of your own site design and create some comments in the HTML so that people can easily adapt your design as a template for their own site.

Also leave your logo in the template and write "change this to your own logo".

To get even more traffic for the site, place a graphic of a product that you are selling or a free ebook that you are giving away and write underneath "change this with your own image".

Then link the image to an order page or to a free download of your book. Now, every time someone downloaded the template to modify it for themselves, they will be tempted to download your ebook as well.

Submit your template to:

www.freelayouts.com

... and all the other template directories that get MASSIVE TRAFFIC. Apparently, template directories are quite popular now. To find more, just type "free website templates" into your favorite search engine.

All you need is a good html design that can be easily customized.


 

9. "The Great (Web Traffic) Debate"

The Great Traffic Debate: Creation vs Conversion

This month two readers sent us their take on the "Great Traffic Debate".

Azeez contends that you live and die by the traffic you generate, while Giuseppe states that it's more important to focus on converting traffic into customers.

Being a defender of democracy, I felt it only appropriate to put it to a vote.

Take a moment to read each of these articles and cast your own private ballot.

Then, I will tell you what the Science of Web Traffic has determined to be the real answer to the age ole traffic debate.

SIDE #1)
No Traffic, No Sales - Traffic CREATION Rules.

http://www.trafficology.com/debate1.html


SIDE #2)
Make more money without more
traffic - Traffic CONVERSION Rules.

http://www.trafficology.com/debate2.html


OK, now after you read both articles... you did read both articles, right?

It was very interesting to read the arguments for web traffic creation & web traffic conversion.

But, the scientific truth about the "Great Traffic Debate" is... if you are serious about web traffic, you must do both!

It is a fact that if you do not have traffic you will not sell anything online. But it is just as true that if your website does not convert then you will not sell anything either.

It's not a matter of which one you should do, rather the real question is which should you do first?

Let, the numbers speak for themselves.

I have seen websites get 20,0000 unique visitors and not make a single sale. I have also seen a website that gets only 100 visitors a day produce high 5-figures per year.

There is no question about it - if you do not work on web conversion FIRST - then you are wasting your time & money. Why would you spend hard earned money or your valuable time creating traffic if you don't have a site that sells?

Would you put up a site without an order button? Then why would you put up a site that does not convert?

Just spend a few days to optimize your website for conversion before you do your web traffic creation; and your bank account will be very happy that you did.

If you already have a site then before you spend a single dollar more on traffic, optimize your site for conversion. You will see a significant increase in sales from the traffic you already have. PLUS, you will also see greater profits from the new traffic you create in the future.

The most cost effective way to increase sales is to improve conversion first and then add traffic second. You may even find that the increase in revenue from conversion is enough to take your traffic creation efforts "to the next level".

The numbers don't lie. While you need traffic to create sales - you are working too hard, spending too much money and throwing away a large percentage of your profits unless you working on conversion also.

That's the facts - Case Closed



 

 

 

TRAFFIC CONVERSION CORNER:
What are Metrics and why are they important?

In this month's Conversion Corner we introduce you to the topic of Metrics. There is no single thing that is more important to the long term success of your eBusiness than Metrics.

Quite simply, as stated by Jack Welch, legendary CEO of GE, "If you don't measure it, it's a hobby not a business."

Today we feature short a Q&A with "The Metrics Man"

http://www.trafficology.com/tcapr04.html


 

RSS UPDATE:


In last month's issue of Trafficology we talked about how you can use RSS to publish your content on other websites, as well as push your content directly to your readers desktop. This seemed like a revolutionary idea that could potentially provide all the benefits of email marketing with out any of the hassles of fighting spam and spam filters.

We received some great feedback and have certainly learned a lot.

At the heart of a major issue with RSS is metrics & tracking. I have searched far and wide and asked everyone that I know... but it does not appear you can track your RSS feed. As you know, metrics is an essential part of everything a business does.

Only through testing & tracking are you able to determine what is working and what is not. It appears that most RSS solutions provide no means of tracking how many people actually open the message that you send.

Even a radio station or a newspaper has a way of measuring how many people they reach.

This could be a significant barrier to the effective use of RSS in a business environment.

So, the test continues...

If anyone has a good RSS metrics solution or any helpful information regarding RSS you can send an email to feedback@trafficology.com



 

Announcing the Trafficology Private Updater


Get some extra "secret hidden tips" in every issue of Trafficology that is released - this brings you the "Underground" version of Trafficology with extra info the "regular" email newsletter doesn't include for "security reasons" - plus you will also get breaking updates as they occur between issues, PLUS you are
guaranteed to NEVER miss an issue of Trafficology ever again due to those stinkin' filters or unreliable email servers - and you get it FIRST, before the email version is released.

If you are fast, you'll also get a complimentary Super Trafficology tip immediately, so....

Get Trafficology Private Updater NOW:
http://www.trafficology.com/privateupdater.html

Above we talked about the power of "Desktop Marketing". This is not only good for the website owner, but it is also great for the user. By having useful tools where they are most accessible, users are able to have the information they want at their finger tips.

Over the past several months, we have had our fair share of problems trying to get people their Trafficology Newsletter. It seems that all the "filters" don't care if the information is something as valuable as Trafficology or as useless as the other stuff.

Sooo....

Trafficology is now going to be using the "Nitro Publisher" to as a way to get the brand new Underground Trafficology to those who want it NOW, want it UNEDITED FOR THE FILTERS, and WANT IT GUARNTEED DELIVERED.

This is our own in-house "Direct-to-Desktop" tool and it's working great - it will automatically give you access to the most recent version of Trafficology and breaking updates as they occur without having to fight spam or deal with spam
filters. You will never have to worry about missing another issue of Trafficology, because Nitro Publisher will automatically inform you when a new version or update is available.

This is by far the best way to get your monthly dose of innovative & unique web traffic ideas.

As a Trafficology subscriber, you can download and use Nitro Publisher for fr'ee from here:

http://www.trafficology.com/privateupdater.html

 

TRAFFICOLOGY PRODUCT TEST:

Here we go everybody, the inaugural Trafficology Product Test.

In last months issue of Trafficology I announced the creation of a new "Product Testers Group". This is where we give a group of members a free copy of a web traffic creation or conversion product. They try out the product and report back to the rest of us on whether the product did (or did not) work.

Well, we really had a great response; not only from people who wanted a free product to test, but also from those who wanted us to test their product.

I was so overwhelmed with requests, that it was hard to pick which product to test first!!

Normally we will test 1 product a month, but because this is our first month (and because we have some really great products to test) we are going to try out 2.

The first product we are going to test is the "Product Idea Profitability Evaluator". This is a revolutionary product that will tell you how much profit your idea will generate - before you spend a single dime.

I have personally tried the "Product Ideas Profitability Evaluator" with 2 of my own ideas - and I am very glad that I did. I found it very easy to use and the results were presented in a clear & understandable format.

Learn more about the Product Idea Profitability Evaluator
at: http://pipe.trafficologyresources.com

If you have an idea that you have been considering, then join our Product Testers group by sending a blank email to producttester@trafficology.net.

On Friday April 23rd we will randomly select 5 testers to get a free copy of the $147 Product Idea Evaluator Software. Then in the May issue of Trafficology, our testers will report how well PIPE worked for them.


Now, sit down, you will not believe this second product test.

By now you must have heard of Frank Kern and his "Under Achiever Formula"

If you have no idea what I am talking about check out:
http://www.nitromarketing.com/uawebcast.o/traffic

For months I have been hearing Frank Kern talk about this "Smirky, Tubby Nerd" and how his "Under Achiever Formula" will help anyone create a steady stream of online income.

So I called up Frank and said, "Put Up or Shut Up". I challenged him to let Trafficology put the Under Achiever Formula to a fair, scientific test.

I thought that I really told him off... but less than a week later, a big box arrived with note from Frank stating, "Dearl, I Accept the Trafficology Challenge".

That's right. Frank commissioned 3 copies of his $1,477 Under Achiever Formula course for the Trafficology Challenge.

Furthermore, he counter-challened Trafficology to find 3 hungry web-preneurs to follow his Formula to the letter and report back if their lives aren't changed forever.

But there's more: Frank said that if Trafficology and Nitro can't back up our ultimatum and follow through on everything we called him on, and his counter challenge, then we have to pay him triple the price of his 3 commissioned copies.

Now we are we are dead set on coming through on putting his product to the test and are looking for 3 people who are dead set on creating some underachiever income with us.

So, if you want to take part in this very special Trafficology Challenge and become eligible for a free copy of the Under Achiever Formula:

1) Join the Trafficology Product Testers Group by sending a blank email to producttester@trafficology.net

2) Find out exactly what the Under Achiever Formula is by listening to the free Under Achiever Webcast at: http://www.nitromarketing.com/uawebcast.o/traffic

3) Watch for a very special email that will be sent out to product testers on Friday, April 23rd that will begin the Product Testers Selection Process.




Until Next Month,
Amy & Dearl

Editors, Trafficology.com


We welcome your feedback - just send it to:
feedback@trafficology.com

If you have some traffic ideas of your own, you
are welcome to submit them at the site and get
some free exposure in a future issue of Trafficology.
http://www.trafficology.com/ideas.html


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