Back in 1996 I was studying economics at the University of Vermont (UVM). While fascinating… it was not what I really wanted to do. So, I took a couple computer science courses and became interested in helping businesses use computers and the Internet.

A year later I decided that real-world experience is what I needed - so I moved to Virginia and worked as a Webmaster & Information System Consultant for Operation LifeSaver. We used our website to educate people about railway-crossing safety, to coordinate the efforts of volunteers around the country and to promote a worthy cause that reduced railway-crossing fatalities from over 12,000 deaths annually in 1972 to 3,072 deaths annually in 2002 - still far to many.

With that valuable experience I returned to UVM to finish my degree in Business & MIS - that was when I took my first Marketing course. That changed everything - learning the fundamentals of direct marketing opened my eyes to the real power of the web. While the Internet is good for distributing information - it is great for helping businesses reach out to their customers and for solving customer problems.

I discovered that what businesses really need, are websites that provide better service and fulfill the wants of their customers. So I co-founded Internet of New England with the mission of showing companies that they don't need brochure websites that look pretty - they need functional websites that make money.

Since then, Dearl and I have focused our efforts on teaching companies unique and innovative ways to be successful online. Specifically we teach small businesses how they can compete with, and in many cases beat their biggest competition. In our last project we took a site that was loosing $3,000/year. And, in less than 3 months we created an e-business that generates more than $400,000/year in sales - for a small family-owned company.

While my focus is working with small businesses, I have served as a data collection manager for Opinion Research Corporation and also do database work for the Department of Homeland Security.

Away from work I spend my time listening to Channel 8 on XM. I love to dance and I am somewhat of an aspiring actress. I enjoy helping people. I am very inquisitive. I want to learn about other people's viewpoints and gain a different perspective - to become a more open-minded person.

At Trafficology we are dedicated to sharing with you everything we have learned over the past 7 years and to teach you how to develop unique & innovative ideas that will help you become successful. But Trafficology is not about us, just like always, every issue will still have the best ideas submitted by you - so keep them coming in!

But that is not all - we will also bring you original case studies, timely articles and exclusive interviews with the top marketing experts; the people who have discovered the real secrets and found out through their own experience what works…and what doesn't.

I am dedicated to providing information that will help you be successful. Sure success means having more money, but more importantly success means having more free time, more time to spend with your family and the freedom to live life the way you want. I will do everything I can to help - but it is up to you to make it happen.

We have a lot of big plans for the future of Trafficology. Some you will see very soon and others that will take a little longer to get ready - but all are designed to help you discover the most unique and innovative traffic creation and conversion ideas.

Thanks,