The second item in the Google Profit Tool Kit (that compliments this ebook) is a
companion Toolbar with the same "Google Profit Tools" name.

Brian Says:

When you install this powerful new Google Profit Tools toolbar you'll quickly discover all the tools and resources you need to profit from the Google search engine in the biggest possible way. Everything is included within this toolbar to help you gain a top 10 position within Google in no time flat, for just about any keyword phrase you can think of.

You'll also gain immediate access to the very best keyword research, link popularity and Google AdWords tools. As if it couldn't get any better you'll even get instant access to the very best search engine optimization training online. Take my word for it when I say this toolbar is "fully loaded" with the best SEO research tools around.

You'll love this next feature... this toolbar is 100% "dynamic" so it'll be regularly updated with newest and most effective Google Profit Tools, just as they're released. This ensures you get to keep your finger on all the important SEO changes as and when they occur within the Google search engine, ensuring you maintain your highly prized search engine position.

You know it doesn't matter if you're a search engine optimization expert or a complete novice when it comes to getting targeted traffic from Google. I personally guarantee you'll find something within this essential toolbar to help you profit more from Google in the quickest time possible.

What Google Profit Tools toolbar would be complete without having the built in ability to search the entire web from any web page using the powerful Google search engine. Everything you need to carry out the most detailed, most extensive online search is included.

More than this... you can also perform searches based on Google PR scores and link popularity, you can even use this essential search feature to view the listing of your newly created website though the eye's of Google, before Google even sees it!

Brain Terry
The Lazyman's Way to
Maximize Affiliate Profits
http://googleprofits.trafficologyresources.com

Get Your Free Google Profits Toolkit at:
http://googleprofits.trafficologyresources.com

Get Your Free Google Profits Toolbar at:
http://googletoolbar.trafficologyresources.com

Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks! ;-)

You can have your party in a free or low cost chat room or you can have your party via email. Be sure and create a relaxed and fun atmosphere for your guests. We would recommend a chat room.

You can either recruit someone to host the party for you or you can be the host. There is also something called 'Mystery Host Party'. This is where you draw or
randomly select a guest to be the 'Mystery Host' and receive the host benefits.

You will need to schedule your party. We have found that during the week is best unless it is winter. Then weekends can be a good time also. Give yourself plenty
of time to plan and send out invitations.

Plan your specials. You definitely want to have some items on special. Maybe some that tie in with your theme, if you have one. Give a 25% discount on certain
items, but make sure you leave enough profit as well. You could also offer a small free gift with all orders over , for example.

When it is time to send out the invites, email groups and message boards can be a great place to start. Send out the invitations (follow guidelines on this). Also invite friends, neighbors, co-workers. Let everyone know they can bring a guest or two or however many you like.

Have each guest introduce themselves and tell (type) a little about themselves. This will help bring the guests together.

You also want to make sure you have some fun and interesting games to play. And of course, for each game you will need prizes. Below are some popular party games:

Scavenger Hunt - make a list of several items and instruct your guests to find them on your site.

Word Scramble - Pick about 10 words from your site and see who can get them all right in the least amount of time. Let your guests know the words come from your
site/business.

Trivia Questions - Write up a list of questions about your site/business.

There are many more fun, exciting games to play at your party! Make up your own if you like as well.

You, of course, will also want to spend some time presenting your products. If you offer home decor items, share some tips and ideas on home decorating with your products. If you offer aromatherapy items,
explain the benefits of your products. Make your presentation fun, informative and relaxed. Let the quests ask questions and always be clear and candid with your answers.

The idea here is to relax, have fun, show your items and make new contacts/customers. If your guests have a good time and enjoy themselves, they will sure to come back to your next party! ;-)

Terri Seymour
No-cost, non-MLM home business opportunity
Take advantage of the gifts, resources &
more provided for your home and business at:
http://www.seymourproducts.com

Earlier this year I decided to host an offline event and promote it by sending a couple press releases to the local media. It was easy to do, very inexpensive and drove a lot of traffic to my website.

In fact, this is how I got most of the traffic to my site in the first couple of months.

I held the event at a Public Library, which was free to use :)

The event, which was free to the public, cost very little to produce.

My main method of promotion was a press release which I sent to several area newspapers. The local weekly paper published a front-page news story, the others added the event to their calendar.

It was surprisingly easy to get media coverage. Basically, all I did was email the press release to the editors, and then follow up with a simple phone call. They would typically ask me a few additional questions about the event and one reporter even came out and took my picture.

I also submitted a notice of my event to a couple free press-release websites.

An example press-release I used is here:
http://www.prweb.com/releases/2004/7/prweb143122.htm

I have conducted two events so far this year. Each event resulted in plenty of web traffic plus a several hundred new, targeted, hot prospects that I was able to meet in person and can now follow up with via newsletter or autoresponder. These events also allowed me to build valuable business relationships with more than 20 local vendors.

Carrie Lauth
http://www.hatelatefees.com

Sponsor a section of highway and a clean up the litter on a 1-mile strip of highway (or have it cleaned... teenagers are good for this!).

1st: You get your name displayed on the signs showing you sponsor the highway. I recommend that you use your URL for the company name on the sign!

2nd. When you are actually out there cleaning up, wear t-shirts or sweatshirts with your URL in big letters :) You might have to put your URL on the Orange Safety Vests instead or in addition to your shirts/hats.

3rd: Have the plastic garbage bags printed with your web URL (Or use stickers on regular bags) and face the URL towards the road so drivers and passengers can read them as they go by. They will sit there for several days until the highway department comes by and picks them up!

There are probably a couple of other ways to take advantage of this method, but I thought this would be good to help the environment and advertise at the same time.

Make sure to be careful on the side of the road too!

Teri Mramer
http://epublishing-seminars.com
Learn Ebook and Ezine Publishing Live
Free Teleclasses held biweekly. Sign Up Now!

There are thousands of Reference Publications that the public relies on to find businesses, products and services. While some are very general, others target very tight niches. When you find the reference guides for your niche, you have also located a nearly limitless supply of Targeted Web Traffic.

A few reference publications are:

- 100 Top Internet Job Sites
- 300 Incredible Things for Travelers on the Internet
- The Book Lover's Guide to the Internet
- The Career Directory
- Collector's Guide to Buying, Selling and Trading on the Internet
- Directory of Medical and Behavioral Health Care Website
- Free Stuff for Stitches on the Internet
- Harley Hahn's Internet & Web Yellow Pages
- Internet Directory for Dummies
- The Internet Kids & Family Yellow Pages
- Internet Outdoor Family Fun Yellow Pages
- Internet Resources and Services for International Business: A Global Guide
- The Official America Online Yellow Pages
- New Rider's Official WWW Yellow Pages
- Northern California Business Directory
- The Online Broker and Trading Directory
- Web-Based Training Cookbook

A key to getting listed in reference guides is making sure your topic is relevant to their publication. Most editors will add your listing if there is a good match and some will even include a description of your site.

Also, don't forget that many trade magazines periodically publish a special issue reviewing relevant websites. An article reviewing your site is a good source of free publicity that will drive traffic to your site for many years to come. You can look for magazines that cover your niche by doing a search at Amazon.com for magazines or by visiting the Oxford Communication's Media Finder.

The Oxford Communication's Media Finder
http://www.mediafinder.com/

Now, to get listed in the reference publications you will need to find the publisher and contact the editor of that particular publication. You should be able to find this information from the publisher listing information at Amazon.com, if the publication has a website their contact information is usually listed there or you can just visit your local bookstore and view the inside cover for contact information.

One other way you can locate the contact information is by going to www.isbn.org. There the you will find the official listing for the publisher and editor of each reference guide or magazine

Remember, the more closely a publication matches your niche, the more likely their readers will visit your site…but don't forget to include yourself in the general publications as well.

And one last note…. If you can get the publication to include your link on their site readers will only be 1-click away from seeing your offer.

Fred Thomas
Get More Web Traffic Today
Learn How for Only $1
http://www.trafficology.com/memberarea.html

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If you are having trouble creating web traffic of your own, then why not buy or merge with a site that already has plenty of it.

Mergers are not something reserved just for Wall Street or big corporations, hundreds of companies are bought and sold everyday and many of them are
e-Companies.

Some reasons why you would want to buy a company are to achieve a superior search engine ranking, capture new incoming links or you may even want to claim the value of a popular brand name.

To find businesses and websites that you can buy or merge with do a search for "business brokers" or check with your local chamber of commerce. Some sites you may want to check out are:

International Business Brokers Association http://www.ibba.org
MergerNetwork.com http://www.mergernetwork.com

You will want to do some research before you buy.

If you already have a few sites in mind check out their Alexa.com ranking to get a general idea of how much traffic they generate and use Google to find out how many inbound links they have.

If you don't have any sites in mind, try doing a search for the most popular keywords in your niche. Then research all the Top 10 ranked sites for each term. You will probably find several sites that are a good match for your business.

One last thing, when you buy or merge with another site… make sure to you get the rights to all their content, email lists and domain names. You want the whole package.

Learn More about Creating Traffic in the Trafficology Member's Area.

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This you DO NOT want to miss: The newest report out on 'seeing' what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.

Do you really want to know what people see when they visit your site? You think you're ready for the harsh reality?

The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.

So how do we utilize this new found information ? Knowledge is only power, unless it is applied.

Applying Knowledge: Homepage Layout

Quoted From:
http://www.poynterextra.org/eyetrack2004/main.htm

'The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.'

It is mentioned all throughout those articles that the people they tested and had the EyeTracker III track their movements, and they repeatedly looked towards the upper left hand corner first. The logical reason for that would be because many people in the world read left-to-right. Only certain people can read right-to-left.

That would be another explanation why they even tested sites that used their menu on the right and why most of the people tested, seemed to be drawn to the menus on the right.

Pay Attention As To What You Add On The Top Left Hand Corner!

Msn does this so perfectly, here's what you can find at the top of MSN, MSN Home, My MSN, Hotmail, Web Search, Shopping, Money, People & Chat .

The study shows that with having important links at the top, people will gravitate to those links first. First impressions are huge, even more than most of us consider sometimes.

Things you can add at the top to maximize the space:

- Add a link To Their Favorites button
- Tell a friend link
- Search function
- Company specials
- Site Map
- Contact Us
- Log-In
- Print Page
- Newsletter Subscription
- Daily News Report

How To Improve Your Content For More Exposure:

If you have information or news that you want read right away, try to implement and position that information near the top. The study shows that by adding a small 'caption' of the article, people will generally read the caption more than if there were only a headline to the article.

On the other hand, it doesn't mean that people will read the entire article more but ... You may attract readers to that article that may have just brushed the headline off.

The key to your content is flow:

If you want people to scroll down and view the content that you have near the bottom of the page, make sure that ALL of your content flows towards the bottom. Try not to break it in any way. The more flow you have, the more people will browse down.

Many aspects of web sites functionality is sub-conscious. Implementing more and more tested strategies will increase your chances at a successful and powerful website.

Does mimicking newspaper formats help your content?

Not really, the EyeTrack III didn't show a more positive response to websites that did mimic newspapers and their content. In fact, the reaction to the content was approximately the same as any other column online.

'It is very easy to get people to visit your site once, It's even harder to keep them there and/or get them to come back.' MRL

Can you increase the time spent on your site?

With the EyeTrack system, they also tested 'time' factors into their findings. What they found wasn't too shocking since most humans react the same way when browsing and & learning online.

Our attention span online is very limited, you need to grab their attention right away. If you don't grab someone's attention at first glance, they will click away on the spot.

What kind of design layout is the best?

Nothing too flashy seems to be the winner. It was stated that the individuals that were tested with the EYETRACK III didn't even look at many of the graphics online until the end. People seem to gravitate to text and headlines before they take a look at specials with graphics. This is such a turn around from newspapers and magazines.

So does this prove that content is king? I would think so.

Image & Graphics, can they really work?

Its was stated that, the size of your image/graphics did make a difference. The larger you can go, the better. So it may be wise to make sure that your advertisers within your site, have the largest graphic visible to the eye to gain the most exposure for your advertisers as possible.

If you don't have advertisers on your site don't worry. Try to implement large images for your company's services/products and specials. Please also keep in mind that not everyone is on high speed internet or cable. Make sure to test your site for download speeds and keep your download time to a minimal. You don't want to lose your visitors because it took more than a minute to download one page.

Everything has it's purpose:

Like mentioned before, internet marketing success is not one thing all the way, it's 100 little things coming together. Implementing these findings from the EYETRACK III will increase your chances at winning your visitors hearts and getting them to come back time and time again.

Sitting around, reading articles like these and not creating new strategies will bring you the same results you have now. It's the people who take information like this and really try to implement them on their site that will achieve better results online.

Do yourself a favor, if you haven't read the EYETRACK III report, take some time out of your schedule to read the report right away.

http://www.poynterextra.org/eyetrack2004/main.htm

Martin Lemieux
Affordable Web Design
& Web Site Marketing
http://www.smartads.info

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Using Online Articles, take the trafficology $1 Trial.

Over the past few months we have been talking about "Vehicle Advertising". Here is a cleaver home-made idea from Christine.

Christine Sends:

I own an old 89 ford van. Recently, I decided to use it as a moving billboard.

My website is a folk art site, and I am the primary artist...so I decided to paint the billboard myself. I painted the side of this huge, ugly van with bright, vivid colors to attract attention, and painted the url of my website in bright yellow.

I gave it the feeling of a "sewn in" look (it's primitive art) and painted a huge "Raggedy Ann" doll and various patches with sewing marks.

I live in Long Island, and it's crowded on the highways. The smiling "Raggedy Ann" grabs everyone's attention, and they have no choice but to look over and see the url.

It's worked very well. It has even started conversations with strangers in parking lots, and I've met several people this way who have ties to the industry I'm trying to get into.

And my favorite part of it is, it makes everyone smile!

Christine Corsa
http://www.dollmakerscloset.com
Primitive Folk Art Dolls & Custom Holiday Gifts
Don't wait to order for Christmas!

I've asked Christine to send us some pics, so next month we'll all get to smile.

It was actually a bit ironic that Christine sent in this idea, because I was working on a tip very similar to this one. Earlier this month Amy and I were sitting in traffic and had a close encounter with the "Bat Van".

No - not that "Bat Van"... this was a large brown Ford Van covered in sticker that explaining the details of the 9 different types of bat species that inhabit our town.

This brought to our attention two interesting thoughts:

1) Vehicle Advertising does not have to be just your URL. In fact, it does not even have to be as basic as billboard advertising. You can in fact communicate ideas and create curiosity with the words you print on the side of a van... and that will drive many more targeted people to your site than a simple bumper sticker or just your name, number and URL.

2) Since I was not able to finish reading the info about all 9 species of bats, curiosity has been created, but since the van did not have a URL I have no way of finding the answer. In fact, I have no idea what the Bat Van was advertising except for Bats.

Now, I don't care about bats at all... but on my way home just the other day I saw the Van going the other direction. Since the curiosity had been activated, I was actually tempted to turn around and follow the van... just to see what the rest of the van said (and to get a picture of the "Bat Van" for you). I did not turn around, of course...but just then I did think that he could turn his info about bat's into a 9 part mini-course...

Instead of just putting your URL on your Vehicle, you may want to consider also including an autoresponder email address...that way you can create your own list and continue to follow up with them.

Don't forget to watch next month for a pic of Christine's Van, and if I see the Bat Van again, I'll flag it down and get a pic for you too.

And, if you have any good Vehicle Ad ideas make sure to send them to: http://www.trafficology.com/ideas.html

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Here is an amazingly simple idea that everyone can do in only a few minutes:

Kathie Says:

I covered a cardboard windshield sunscreen with white paper, then stenciled "FREE COLORING BOOK" on it with colored ink.

At the bottom put my URL in black ink.

Now every time I park in a store parking lot I make sure to face the driveway so everyone coming and going sees my "billboard".

Kathie Freeman
http://www.catbook.biz
Catwalk, A Feline Odyssey
The (second) best cat book you'll ever read.

This ideas is not only easy, but it is also good marketing. Instead of just using her URL, Kathie provides an attention catching benefit.

All you have to do is use the headline from your website or you could also try using an offer for your free newsletter or eCourse.

One thing I would recommend is, try to tie the attention catching benefit to the product or service that you sell.

For example, if you sell Coloring Books, then "Free Coloring Books" will work... but if you sell cat related merchandise, then you may want to try "Free Cat Coloring Book".

Another option you may want to consider is writing a headline that will create curiosity (related to your product) ...and can only be answered by visiting your website. This will not only grab their attention, but will also encourage them to visit your site.

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Michael Sends:

This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong.

Almost everybody is.

Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than the VERY SAME popup could be on yours!

In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased his profits by a whopping 50%!

Here's how that technique works...

Let's say Joe Bloggs has visited your site but has decided (for whatever reason) not to order just yet. He closes his browser (or clicks to another site) and then BAM!

Up jumps a window that makes Joe a special offer he just CAN'T refuse. On top of that, Joe has only got x number of minutes to make up his mind. There's a countdown happening right before his eyes. If he doesn't react before the time expires, he loses out on the special deal -- forever.

Suddenly Joe is back on your site and placing his order.

I call these 'Pressure Popups' because they really put your visitors' backs to the wall and practically force them to take you up on your offer.

For pressure popups to be completely effective they have to be 'conditional'.
In other words, they should only pop up when certain conditions are met.

You don't, for example, want the pressure popup to show if your visitor is about to order your product. After all, the idea behind pressure popups is to pull back those visitors that were leaving your site WITHOUT ordering.

In short, if your visitor is ordering, leave him/her alone. However, if your visitor is clicking away, hit him/her with an offer that's too good to resist (like a special discount, an extra bonus, etc.)

Make sure there's a live countdown on your popup. Remind your visitor that, once the countdown has ended, the popup will disappear and will never be displayed again.

It's easy to see how this kind of popup will make the visitor seriously reconsider your offer. This is particularly effective with those visitors who like your product but decided to order later (and usually never come back). This is the incentive they need to place the order instantly -- and guarantees you a sale that would otherwise have been lost.

In the four months since I first added a conditional pressure popup to one of my sites, sales have increased by just over 20%. It's a good feeling to know that every single extra 'pressure' sale I've made is one that would never have happened otherwise.

Adding conditional pressure popups to your is simply a question of placing a piece of javascript on your pages. You could go to a site like ScriptLance.com and hire a programmer to create the code. Or, you could download point and click software like Dynamic Popup Generator to make them for you.

Whichever approach you decide to use, go ahead and add these powerful popups to your website today and start putting your visitors under pressure!

Michael Hopkins
The world's most powerful popup generator software.
Download it now at http://Dynamic-Popup-Generator.com

The principle of sacristy is one of the strongest psychological motivators of all.
In fact, I can recall a couple times where I myself have been promoted to make a purchase based on the possibility that it might not be available tomorrow.

I personally don't use "countdown scripts", on occasion when I make a special offer with a deadline I always honor the deadline strictly.

It would take a little bit more work, but you could easily add a real deadline countdown script to your pressure-pops.

You could also take a tip from QVC and have a "number of products left" count down.... tied to the actual number of products you have left to sell. (In fact, on shopping cart I use does this automatically via their inventory control script).

Is XP SP2 Bad For You...and what you must do about it now!

One other thing to consider is the increasing prevalence of pop-up blocks. In fact, Microsoft recently released and update to Windows XP that includes a built-in pop-up blocker.

Bottom line, if you are not using pop-ups you may be giving away as much a 50% of your sales. But... if you have not developed a strategy to deal with pop-up blockers, then all your pop-ups may never be seen.

To learn more about Windows XP's pop-up blocking and how to develop a strategy to deal with pop-up blockers... Become a Trafficology Platinum Member and get access to the November Platinum Only Web Traffic Tips:

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